Exciting news! The Association of Marketing and Communications Professionals (AMCP) has presented Activated Growth with a 2017 Hermes Gold Creative Award. AG won for the caliber of its work in redesigning the Healthy Food Ingredients (HFI) website. The overhaul was just one element of AG’s larger role in the recent strategic rebranding of the global ingredient supplier.
“We set out to exceed our clients’ goals, not necessarily win awards. When we can accomplish both, it’s a great honor,” said Michele Leach, AG founder and president, who led the HFI account services and creative team.
Hermes Creative Awards, whose motto is “Honoring the Messengers and Creators of Traditional and Emerging Media,” is an international competition for creative professionals. It honors those involved in the concept, writing and design of traditional materials and programs, and emerging technologies. As the industry’s preeminent third-party evaluator of creative work, AMCP has judged over 200,000 entries since its formation in 1994.
AMCP selects winners within three main categories – Print Media, Public Relations/Communications and Electronic/Social/Interactive Media – and several subcategories. Entries are judged based on creativity and scope. AG won in the Business-to-Business subcategory.
Click here to see the winning HFI website.