Battery Council International (BCI) is a trade association for the lead battery industry. To grow awareness of the essential nature, safety, reliability and innovations of lead batteries and the unprecedented recycling rate, BCI partnered with Activated Growth. We began by providing strategic support on their messaging and consulting on campaign development.
The first step included supporting BCI and their partner agencies to conduct research to gain insight for the development of the narrative and key messaging. The key messages will be used in advertising, press releases, white papers and other components of a holistic communications campaign. To further strengthen the messaging, Activated Growth is overseeing an Economic Impact Study that quantifies the impact the lead battery industry has had on the economy.
Stay tuned for more updates on this powerful campaign.