We’re grateful when clients bring us their marketing challenges. But we were especially honored when existing client Healthy Food Ingredients (HFI) asked us to manage its entire rebranding process. The result was award winning. The Association of Marketing and Communications Professionals (AMCP) has presented Activated Growth with a 2017 MarCom Gold Award. AG won for [...]
By Stacia Goodman Passively waiting for media to showcase your business or organization can be like waiting to win the lottery. Don’t hold your breath. But you can greatly increase your odds of capturing media attention. How? By proactively generating content from a topic expert (you!) that is relevant, timely and effortless for media to [...]
We love helping our clients shine. On that note, congratulations Gopher Resource for winning a Hermes Platinum Creative Award 2017! Gopher Resource, one of the country’s leading recyclers of lead batteries, won for the complete redesign and launch of its website, an initiative led and managed by Activated Growth (AG). It required close collaboration between [...]
By Becca Peterson Instagram, Pinterest, Facebook, Snapchat, Twitter, Tumblr… the list goes on and on. What catches your eye when on these social media platforms? Is it the text? Or is it the images, gifs and videos that make you stop and pay attention? It’s essential to make personal connections with your target audience by [...]
Launching an online community may seem like an overwhelming task, but could be one of the most essential investments your company will make. With planning and a clear vision, you’ll be on the right track for a successful launch. How to get started building an online community: Know your purpose, goals and objectives. Starting from [...]
Landing on the Star Tribune’s Top Workplace list is highly coveted. And, while the obvious benefits and perks matter, there’s a big one that’s often overlooked: multichannel consistent, persistent and responsive internal communications. Activated Growth agrees, and we believe it’s an essential employee recruitment and retention tool, one of our areas of expertise. Read the [...]
As social media grows, customers are seizing more power and influence. We are now living in the age of the customer, a time when customers have a huge influence on businesses and want to have a voice. Companies are beginning to create or leverage online communities — groups of people united around a common interest, [...]
Today’s marketers are highly motivated to reach millennials ages 18 to 34, and rightly so. They’re a diverse group with enormous buying power. But harnessing those dollars requires a marketer to understand generational nuances. Molly Holper, Activated Growth’s millennial intern, shares her insight. “Millennials want to feel a personal connection with a brand. I suggest [...]
Exciting news! The Association of Marketing and Communications Professionals (AMCP) has presented Activated Growth with a 2017 Hermes Gold Creative Award. AG won for the caliber of its work in redesigning the Healthy Food Ingredients (HFI) website. The overhaul was just one element of AG’s larger role in the recent strategic rebranding of the global [...]
When Healthy Food Ingredients (HFI) was ready to name and market their latest advancement in food safety, they turned to their trusted partner Activated Growth. Leveraging our knowledge and understanding of HFI’s target audience and their food safety needs, we went to work utilizing our strategic naming process. The team started out with insight gathering [...]
