Increasing awareness of healing and hope with a fresh brand and engaging narrative.
Read our case study on the award winning visual branding and brand identity development of the Aris Clinic brand.
Aris Clinic is a private pediatric behavioral clinic that serves kids, adults and families struggling with mental health issues. It specializes in providing a personalized intensive outpatient program (IOP) for youth ages 5–18. As the demand for these critical services increased, Aris Clinic prepared to open a second location. This was an ideal time to breathe new life into the clinic’s brand and better convey its unique mission and core values while increasing service awareness among key audiences.
To develop and execute a strategic marketing plan that would:
Activated Growth gained insight from Aris Clinic’s internal stakeholders, in addition to reviewing the competitive and market landscapes. We then followed our strategic methodology to define Aris Clinic’s brand attributes, values and brand identity. With the foundation in place, we developed the company’s new logo, color palette and tagline. Next, we defined clear brand guidelines and developed key brand assets. We came full circle by creating clear, consistent and engaging messaging and communication materials that brought the brand to life – online and offline, internally and externally.