George Dental

George Dental – Delivering radiant branding with a smile.

Background
As a new dental services provider in the market, George Dental (GD) needed a strategic marketing firm to increase patient numbers. But GD wanted selective patients – only those that expected a high-level experience in overall patient care and communication. Activated Growth collaborated with GD to craft a comprehensive, multi-channel (in-office, digital and print) strategy for patient communication.

Challenge
Develop and execute a strategic marketing plan to engage target audiences within a crowded, competitive marketplace.

Solution / Deliverables

  • Insight and research on current patients
  • Develop differentiation strategy
  • Refine the brand to convey feelings of vibrancy, health and confidence and oversee all guest experience touch points, marketing and PR
  • Highly personalized service and communications
  • Focus on patients and their needs and outcomes, not on the services

Work Included

  • Identity Development and Brand Management
  • Marketing Consulting and Strategic Planning
  • Print Collateral and Advertising
  • Online Communications (website design, email, social media, advertising banners)
  • Sales Support Materials (posters, flyers, giveaway branded items)
  • Interior and Exterior Signage
  • Mission, Vision and Values
  • Recruitment Support

Results
As a long-term client , we helped GD increase patient levels year-over-year in the range of 16-24%. Together, we achieved above market average net new patient numbers on a monthly basis, patient retention is significantly above market average and patient reviews and surveys are unsurpassed.

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