HFI

Making healthier happen with engaging messaging and imagery.

Background
Healthy Food Ingredients (HFI) is a growing family of specialty ingredient brands that deliver safe, healthy, premium-quality ingredients to food manufacturers globally. With the exciting addition of HFI’s latest acquisition, the company needed an updated, holistic brand overhaul.

Challenge
To develop and execute a strategic marketing plan that 1) clarified HFI’s target audiences, 2) defined HFI’s brand messaging and visual identity, and 3) applied that knowledge to the creation and launch of new marketing materials.

Solution/Deliverables
Activated Growth gained insight from HFI’s internal and external key stakeholders. We then followed our strategic methodology to define HFI’s brand attributes, brand story and brand identity. With the foundation in place, we developed the company’s logo, color palette and tagline. From there, we set to work creating clear brand guidelines and key brand assets. We came full circle by creating clear, consistent and engaging marketing messaging and materials that brought the brand to life – online and offline, internally and externally.

Work Included

  • Marketing Consulting and Strategic Planning (strategic planning for internal and external audiences, graphic design, writing)
  • Brand Identity (brand attributes, story and identity development)
  • Visual Branding (logo, color palette and tagline development)
  • Brand Management (brand guidelines and asset development – business cards, letterhead, templates and email signatures)
  • Marketing Materials (photo shoot, sales sheets, brochures, ads and more)
  • Website Development (strategic planning, design, copywriting, development and project management)
  • Online Communications (e-newsletter, advertising banners)
  • Show Exhibits (design and management of booth graphics and materials)
  • Public Relations (press releases, media relations)
  • Digital Advertising (PPC campaigns, display ads)

Results
Activated Growth helped HFI define, differentiate and modernize its brand for the current health-minded marketplace, as well as position the brand for continued company growth. Our efforts led to the successful multi-channel launch of a fresh HFI! Its new look and messaging now seamlessly align with the company’s passion for delivering healthy ingredients and supply assurance. And, the industry took note. Media relations by Activated Growth led to broad coverage by industry-leading media, including a major feature story dedicated to HFI’s current success and bright future.

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