Gopher Resource

Gopher Resource2018-08-29T21:41:33+00:00

Project Description

Your backyard is our backyard too

Gopher Resource – Expanding a 70-year-old brand.

 

Background
Gopher Resource is a 70-year-old national environmental solutions provider and industry leader. It wanted to strengthen its brand and grow awareness of its positive environmental impact. In a complex and highly regulated industry, management saw an opportunity to increase visibility in proactive, strategic ways.

Challenge
Grow awareness of Gopher Resource – what it does and the value it provides – to increase positive perception of its brand, especially within its immediate communities.

Solution/Deliverables
Activated Growth gained insight from internal and external key stakeholders. We then developed a strategic plan to refine and promote the brand by establishing clear and consistent marketing messaging and materials – online and offline, internally and externally.

Work included:

  • Brand Guidelines (identity development and brand management)
  • Website Redesign (strategic planning, design, copywriting, developmentand project management)
  • Social Media (social strategy, content development and social media management)
  • Ad Development (design and development)
  • Marketing Materials (brochures, event signage/displays, posters, fact sheets and more)
  • Event Marketing (exhibit graphics, giveaway items, booth materials)
  • Public Relations (press releases, media relations, media monitoring, crisis management plans)
  • Marketing Consulting (strategic planning for internal and external audiences)

 

Results
We used a multi-tactic approach to reinforce a strong brand, backed by awareness marketing and advertising that communicates Gopher Resource’s commitment to the community and the environment. We also developed an industry-leading website that has noticeably boosted website metrics across the board: visitors, page views, pages per session, visitor duration and more.

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