Background
As a new dental services provider in the market, George Dental (GD) needed a strategic marketing firm to increase patient numbers. But GD wanted selective patients – only those that expected a high-level experience in overall patient care and communication. Activated Growth collaborated with GD to craft a comprehensive, multi-channel (in-office, digital and print) strategy for patient communication.
Challenge
Develop and execute a strategic marketing plan to engage target audiences within a crowded, competitive marketplace.
Solution
- Insight and research on current patients.
- Develop differentiation strategy.
- Refine the brand to convey feelings of vibrancy, health and confidence and oversee all guest experience touch points, marketing and PR.
- Highly personalized service and communications.
- Focus on patients and their needs and outcomes, not on the services.
Work Included
- Identity Development and Brand Management
- Marketing Consulting and Strategic Planning
- Print Collateral and Advertising
- Online Communications – Website design, email, social media, advertising banners.
- Sales Support Materials – Posters, flyers, giveaway branded items.
- Interior and Exterior Signage
- Mission, Vision and Values
- Recruitment Support
Results
As a long-term client , we helped GD increase patient levels year-over-year in the range of 16-24%. Together, we achieved above market average net new patient numbers on a monthly basis, patient retention is significantly above market average and patient reviews and surveys are unsurpassed.
