AG Launches New, Engaging Website for the Association of Battery Recyclers

To reinforce their brand and provide a better user experience, the Association of Battery Recyclers (ABR) partnered with Activated Growth to redesign and update their website. We followed our strategic methodology which focuses on understanding the primary target audiences and their needs, then applied that insight to drive the design and functional requirements. The result is a website that is engaging and informative, while supporting and highlighting the ABR brand and values.

The new website includes interactivity components like dynamic charts, that fill in as the user scrolls the chart into view, to aid in adding a positive layer of engagement to the user experience on the site. The use of a headroom navigational header, where the header slides out of view when scrolling down and slides back in when scrolling up, brings the navigation elements into view when appropriate and gives focus to the content the rest of the time. This provides quick and easy navigation and allows a user to find exactly what they are looking for quickly.

Other key features include a fully responsive site for an optimal experience on any device. With this design and development approach, the website interface automatically adjusts to accommodate a user’s device. With more than 52 percent* of global internet users accessing the internet via mobile devices, it was critical to develop the ABR site to not only look good, but be functional and user-friendly on all devices.

The website focuses both on ABR’s member needs and external needs, with a content management platform that allows the site to be easily updated internally for ongoing content refreshes to improve their SEO and stay relevant with their audience.

ABR is a leader in their industry and has a great story to tell. A fresh, new website is the perfect vehicle to do it!

Check out the new ABR website here or contact us today to discuss freshening-up your web presence.

*HostingFacts.com 2016