Comparison of where AI-generated content adds value and where it fall short.

Where Does AI-Generated Content Add Value?

A Digital Creator's Perspective on the Future of Marketing By Michelle Van Santen When I first started as a designer, computer-aided graphic design was just beginning to take hold in marketing and branding agencies. In school, I learned both emerging design software and traditional paste-up production. At the time, many…

The Marketing Growth Engine - a 7-stage system that keeps optimizing over time.

From Scattered Tactics to a Connected System: Fractional Marketing Growth Engine

For many small and medium-sized businesses, marketing often feels scattered — a social post here, an email there, and a website that hasn’t been updated in years. Activated Growth has a solution to this “tactical trap”: Fractional Marketing – The Growth Engine. Moving Beyond the Tactical Trap We believe marketing…

WHAT THE FRAK Launching Soon Announcement

AG Founder Michele Leach Featured in Upcoming Fractional Leadership Book “WHAT THE FRAK™”

This year marks a significant milestone for Activated Growth (AG) as we celebrate 15 years of strategically driving engagement and "activating growth" for our clients. As part of this milestone year, we are thrilled to announce that our founder, Michele Leach, is a featured author in the upcoming book, WHAT…

Activated Growth founder and president reflects on 15-years strategically helping clients grow their business.

15 Years of Activated Growth: Founder’s Reflection

Over the years, marketing has transformed dramatically. We’ve seen the rise of digital channels, the evolution of marketing automation, and now the emergence of AI. These innovations have fundamentally changed how we work, but one principle has remained constant: lead with strategy. Great marketing isn’t about quick fixes or flashy…

Activated Growth wins Hermes Creative Award for BCI Centennial Campaign

Activated Growth Wins Hermes Creative Gold Award for Strategic Centennial Campaign

Activated Growth is proud to announce that our recent collaborative work with Battery Council International (BCI) has been honored with a 2025 Hermes Creative Gold Award. This recognition celebrates outstanding strategic marketing, creative execution, and measurable results for one of the most significant milestones in BCI’s history: its 100-year anniversary.…

AG blog on optimizing ChatGPT referrals

How to Get More ChatGPT Traffic: 9 Actionable Tips to Improve AI Referrals

Looking for practical ways to boost your brand visibility and drive more ChatGPT traffic and other AI referrals? You're not alone. ChatGPT and other AI-powered tools are changing how users search for information and discover brands. Unlike traditional search engines that display a list of ranked links, ChatGPT provides direct,…

The ISS National Labe website shown on desktop, laptop, and mobile devices.

International Space Station National Lab Website Redesign Wins AVA Digital Award

We’re excited to share that Activated Growth (AG) has been honored with a Gold AVA Digital Award for our transformative website redesign of the International Space Station (ISS) National Lab website! This prestigious recognition celebrates excellence in digital communication, and we’re proud to be recognized for our work in creating…

Statue of a Platinum Viddy Award and a clip from the AG video that won the award.

Activated Growth Wins Platinum Viddy Award for Cutting-Edge Video

Activated Growth is proud to announce that a video we created for our client, the Association of Battery Recyclers (ABR), has earned a prestigious Platinum Viddy award. Titled, “Circular Economy Spotlight: The Sustainable Life of Lead Batteries,” the video offers an unprecedented, in-depth look at the complete lifecycle of a lead battery.

image of couple hugging and holding ultrasound picture

Unveiling a Brand Refresh: Before Birth Imaging’s Customer-Centric Approach to a New Look

Activated Growth recently had the opportunity to work with one of our clients on a revitalized brand identity. Before Birth Imaging, a local woman-owned business, proudly serves expectant mothers and their families in the Twin Cities and surrounding areas with high-quality 3D/4D and HD live images during pregnancy.  With over…

Activated Growth client rebrand

Activated Growth Supports Comprehensive Rebranding Initiative for Battery Council International

A century is a long time for a brand to stay relevant and maintain its market leadership. But venerable Battery Council International (BCI) is accomplishing the feat through a major rebranding initiative with Activated Growth. The Goal: Positioning BCI for Its Second Century Our full-service strategic marketing agency developed all…

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