A Complete Marketing System — Built for Your Business, Run by Experienced Leadership

For many small and medium-sized businesses, marketing can feel scattered — a social post here, an email there, a website that hasn’t been touched in two years. We fix that by building marketing the way it should work: as a connected system where every part has a purpose and every dollar is working toward growth.

Today’s best marketing runs on the right technology — so your team moves faster, your customers get a better experience, and you always know what’s working.

THE STRATEGIC FRAMEWORK

The framework that shapes everything. Before tactics, before channels, before content, we establish the strategic foundation that guides every decision below it.

  • Business Goals & Strategy – We start with where you want to go – and build everything around getting you there.
  • Brand Position & Story – Your brand is why customers choose you over everyone else. We make sure that story is clear, consistent, and compelling.
  • Embedded Leadership & Alignment – We don’t just run marketing. We work side by side with your sales, operations, and customer service teams — so nothing falls through the cracks.

THE GROWTH ENGINE

Growth engine icon for understanding your customers.
UNDERSTANDING YOUR CUSTOMERS

You can’t build a marketing engine on guesswork. This stage makes sure every decision we make together is based on what’s actually true. Insight drives our engine, not assumptions.

CUSTOMER SEGMENTATION & TARGETING

When you try to reach everyone, you reach no one. Knowing exactly who your best customers are — and what they care about — makes every marketing dollar work harder.

CUSTOMER EXPERIENCE & JOURNEY MAPPING

Customers don’t buy in a straight line. When you know where they get stuck or confused, you can fix it — and turn more interest into action.

BRAND IDENTITY & CUSTOMER-FOCUSED MESSAGING

People buy from brands they recognize and trust. Consistent, customer-focused messaging makes your marketing more effective and your pricing more defensible.

CREATIVE STRATEGY & CONTENT DEVELOPMENT

The right message in the right place at the right time is what turns awareness into interest and interest into customers. This approach makes sure you always know what to say next.

MARKETING IMPLEMENTATION & ACTIVATION

A strategy that sits in a document doesn’t grow your business. This is where everything we’ve built together goes live — and starts working.

MARKETING ENGINE OPTIMIZATION

Most agencies launch and move on. We don’t. We continually look at what the data is telling us and use it to make the results better. That’s how marketing becomes a real growth engine — not just a line item.

We are always learning something new — about your customers, your market, what’s working. That insight sharpens everything we do next. The engine keeps getting better.

Explore Our Services

TOOLS & ENABLEMENT

The right technology makes everything run better. We set up and manage the tools that keep your marketing organized, consistent, and measurable — so you’re not piecing it together yourself.

Marketing Automation


AI


Template & Content Systems


CRM & Lead Management


Data Analytics & Dashboards


Digital Infrastructure


Collaboration Platforms


The People Behind Your Growth Engine

Fractional marketing only works when the people running it have actually been in the room where decisions get made. Michele and Camille have.

MICHELE LEACH

Michele founded Activated Growth in 2011 after scaling the ranks of the agency world, and she’s been driving revenue growth for businesses ever since. As a fractional CMO, she brings the strategic firepower of a seasoned executive without the full-time price tag. Her no-nonsense approach cuts through complexity fast, and her laser focus on results makes her both a trusted advisor and a true client advocate. When Michele leads your marketing, every decision connects back to growth.

CAMILLE GALLAGHER

Camille brings the strategic depth and executive perspective of a CMO to every client engagement. She advises on marketing strategy, measurement, and digital transformation, with a track record of building programs that drive real, measurable impact. Her background spanning both product and marketing gives her a rare ability to keep the customer experience at the center of every strategy. Camille doesn’t just build the plan, she leads the work.

Ready to

elevate

your business?

Let’s make it happen. Whether it’s refining one aspect or tackling your entire strategy, our mission is clear: activate your growth!

Let’s Talk