marketing strategy and planning

Marketing Strategy and Planning

Making a real connection between your brand and your audience takes a strategic, insight-driven plan built on a solid understanding of your audiences’ desires, needs and wants. For this reason, our marketing strategy and planning practice is built upon a foundation of listening, researching and understanding your brand, your customers, your competition and your market. We’ll apply the information and “ah-ha’s” gained through insight to develop strategic recommendations.

Just as you know your business, we know ours – and we’re eager to collaborate and share our strategic ideas and recommendations. But we also keep our deliverables realistic. We honor your budget, timeframe and person power.

Our marketing strategy and planning services encompass a spectrum of topics:

  • Marketing and Business Consulting – strategic planning, roadmap development and prioritization, digital communication strategies
  • Research and Insight Development – gap analysis, competitive comparison, customer interviews and more
  • Customer Experience Mapping – customer needs and desires analysis, touchpoint expectations, decision-making process and sales-cycle analysis
  • Customer Engagement Strategies – customer profiles, engagement opportunities, channel strategies, digital strategies
  • Sales and Distribution Consulting – sales force analysis, best practice insights, aligning incentives and training
  • Employee Engagement Strategies – employer branding, satisfaction surveys, employee communications, employee onboarding and more

Need to start small? That’s fine. We can help you in one area or delve into your entire dashboard of goals. Regardless, our mission stays the same. We’ll bring solutions through insight-driven strategic thinking, strong planning discipline and methodical execution.

Learn more about our strategic Approach.

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"Working with Activated Growth has been a refreshing experience. From their impressive ability to identify key opportunities, to their strong attention to detail, they provided the third party perspective we needed to further build our business strategy."

- Mike Williams, Managing Director

"Activated Growth has helped us take a more comprehensive approach to marketing. As a result, we have higher brand awareness and name recognition in the community. We’ve been able to significantly increase the capacity for our services and maintain client growth."

- Molly Wilson, General Manager

"Activated Growth does a great job of understanding our business, our competition and our differentiators, to craft a brand strategy and messaging that is personal to our company and relevant to the marketplace. They are sincere, smart and responsive to our demands, and we value our partnership with them."

- Ted Carlson, President

"Most definitely, we would recommend Activated Growth! Activated Growth works diligently to understand opportunities and provide effective analysis to help clients make decisions. Since we began working with Activated Growth, our marketing approaches have improved greatly with a fresh perspective."

- Jason Sanders, Executive Director

"Activated Growth has worked with Women Run the Cities for the last two years and has played a key role in the race's continued growth. They’ve helped us align our overall marketing strategy and execution, especially media and partnerships. We look forward to collaboration again for our race's 10th year in 2016!"

- Cathy Schmidt, President of Surfacequest MN and Co-Race Director of Women Run The Cities

"I have worked with Activated Growth for seven years. They always consider my best interests and have proven their worth on every project."

- Ray Krantz, Director of Business Development