This year marks a significant milestone for Activated Growth (AG) as we celebrate 15 years of strategically driving engagement and “activating growth” for our clients. As part of this milestone year, we are thrilled to announce that our founder, Michele Leach, is a featured author in the upcoming book, WHAT the FRAK™, debuting on Amazon this April.

Why Fractional Marketing Is a Game-Changer for Growing Businesses

Fractional marketing gives small and medium-sized businesses access to senior-level marketing leadership — a fractional CMO who integrates directly into your team, drives strategy, and stays focused on measurable growth — without the cost of a full-time executive hire.

For most growing businesses, the challenge isn’t effort — it’s access. Access to the kind of strategic leadership that knows how to build marketing as a connected growth engine, not just a collection of tactics.

Michele’s chapter in WHAT the FRAK™ makes exactly that case, exploring how businesses can stop treating marketing as a line item and start treating it as an essential driver of growth. Having spent 15 years building AG into a powerhouse of strategic activation, she didn’t just write about this shift — she’s been living it with clients.

15 Years In, Michele Leach Literally Wrote the Chapter on It

“Helping businesses finally see their growth engine come to life — that’s the work that still energizes me,” Michele writes. “And perhaps the most important part: a great marketing engine never stops learning and measuring. Data comes in, patterns emerge, and optimizations make the entire system stronger month after month. The engine evolves. It gets smarter. It becomes more efficient and more predictable. That’s the moment when leaders finally say, ‘Marketing is actually working. I can see it. I can feel it.’”

Stay tuned for the official book mid-April 15!