Unveiling a Brand Refresh: Before Birth Imaging’s Customer-Centric Approach to a New Look
Activated Growth recently had the opportunity to work with one of our clients on a revitalized brand identity. Before Birth Imaging, a local woman-owned business, proudly serves expectant mothers and their families in the Twin Cities and surrounding areas with high-quality 3D/4D and HD live images during pregnancy.
With over three decades of medical experience, owner Debbie Dodge has found her passion; she said, “I get the most joy out of celebrating the milestones of pregnancy by providing fun and exciting pictures for expectant parents”. As a registered sonographer, she founded Before Birth Imaging in 2009 to give women a choice when it came to their pregnancy journey and ultrasound experience. “At Before Birth Imaging we offer the highest quality of service combined with the individual care and comfort of a serene spa-like setting”.
In this latest milestone, Before Birth Imaging’s brand underwent a thoughtful customer-focused refresh, maintaining its essence while embracing a strategic transformation to engage its target audience.
Key Deliverables:
- Refined logo, carefully fine-tuned to retain familiarity while reflecting the brand’s forward momentum.
- An expanded color palette now offers greater versatility of the diverse creative needs of web and social designs.
- Fresh new icon, enhancing visual brand recognition across platforms.
- Business name refinement, evolving to reflect the depth of services provided.
“Through this brand refresh, Before Birth Imaging continues to be an example of excellence in the medical community,” said Michele Leach, Activated Growth’s founder and president who led the project’s strategic team, “our team understood the importance of maintaining brand recognition throughout the strategic process — Before Birth Imaging’s clients value the high-quality service they receive, often sending referrals or returning during subsequent pregnancies.”
Ready to elevate your business?
Whether you are looking for a brand refinement or a complete strategic marketing approach, our team at Activated Growth is here to offer a personalized approach to get you results. Contact us today!