Challenge
To develop and execute a strategic website redesign that would establish BCI as:
- The definitive authority and resource on sustainable energy storage solutions.
- The foremost advocate for battery manufacturing and recycling companies.
The goal was to deliver an engaging digital experience that showcased BCI’s leadership in an industry at the forefront of technological and environmental advancements.
Solution
Activated Growth collaborated closely with BCI’s executive team through an extensive strategic planning process focused on delivering measurable results. With target audiences in mind, we developed a user-centric site architecture designed for intuitive navigation and clear, compelling calls to action.
Best practices in content creation, SEO, and visual design were applied to ensure a dynamic and engaging online presence.
Results
The redesigned website consolidates BCI’s extensive content and resources into an efficient, visually engaging platform devoted to sustainable energy storage technologies. The fresh and modern look reflects BCI’s leadership and forward thinking approach.
Key features of the new website include:
- Nearly 100 main content pages on battery benefits, solutions, research, and policy.
- Over 500 news posts, events, and downloadable assets.
- A comprehensive library of infographics, reports, videos, case studies and more.
- Visual “mega menus” for intuitive navigation.
- Improved filtering and search functionality.
- Related content carousels to boost engagement.
- High-quality, keyword-rich content optimized for SEO.
To celebrate the launch, a short highlights video was created to introduce users to the site’s key features.
Award-Winning Excellence
The redesigned BCI website earned industry recognition by winning a prestigious dotCOMM Gold Award in 2023 for excellence in website design and digital communication. This accolade underscores Activated Growth’s commitment to delivering innovative and impactful digital solutions.
Deliverables
- Strategic Planning – Conducted in-depth analysis of website analytics, refined brand attributes, defined an expanded target audience, and developed detailed website requirements.
- Site Architecture – Optimized top-level navigation to encourage deep site exploration and provide a positive user experience.
- Content Creation – Developed new pages and refreshed existing pages with high-quality, SEO-optimized content and engaging graphics.
- Visual Refresh – Created a new color palette and redesigned visual elements to align with BCI’s high-tech brand identity.
- User Experience Enhancements – Implemented a graphical user interface with intuitive navigation, enhanced filtering and search functionality, and related content carousels.
- SEO Strategy and Implementation – Applied a strategic SEO approach to boost organic search traffic.
- Mobile Optimization – Ensured a responsive design across multiple devices and browsers.