Activated Growth is proud to announce that our recent collaborative work with Battery Council International (BCI) has been honored with a 2025 Hermes Creative Gold Award. This recognition celebrates outstanding strategic marketing, creative execution, and measurable results for one of the most significant milestones in BCI’s history: its 100-year anniversary.

Founded in 1924, BCI represents over 140 member companies involved in every facet of the battery industry, including manufacturers, recyclers, and material suppliers. As BCI approached its Centennial in March 2024, the organization sought to honor its legacy, celebrate its members, and energize the future of energy storage.

Project Overview & Campaign Highlights

Activated Growth partnered closely with BCI’s leadership team to develop and execute a comprehensive, multi-channel Centennial Campaign from March 2024 through March 2025. The goal: recognize 100 years of innovation and advocacy while highlighting the future-focused momentum across the industry.

“Activated Growth’s deep industry expertise and long-standing partnership with BCI were vital in bringing our members and history to the forefront of the 100-year campaign,” said Jeff Reeves, Vice President of Marketing and Communications at BCI. “From idea generation to execution, their team delivered exceptional results and provided the support we needed to achieve our goals for this historic milestone.”

Key highlights of the centennial campaign:

• A custom Centennial brand identity including logo and icon
• Branded video storytelling including interviews with industry leadership
• A historic infographic highlighting BCI’s evolution and impact
• A revamped Centennial Convention website design and development
• Print + digital collateral for 2024 BCI Convention & in-person celebration

Results & Recognition

The campaign drove significant engagement and visibility, including:

• 102% increase in website traffic and 69% increase in pageviews
• Over 5,000 video views and 600+ social interactions
• Video participation from 100+ professionals across 18 member companies
• Record-breaking convention attendance with 800+ participants

These measurable results reinforced BCI’s authority and advocacy voice—positioning the association for its next century of innovation and leadership.

“Business milestones are more than a celebration—they’re rare marketing moments that, when executed thoughtfully, become brand-defining campaigns with lasting value,” said Michele Leach, President of Activated Growth. “These opportunities create lasting assets, drive measurable engagement, and provide momentum for what’s next.”

About the Hermes Creative Awards

The Hermes Creative Awards is an international competition honoring excellence in marketing, communications, and design. Judged by the Association of Marketing and Communication Professionals (AMCP), the awards recognize outstanding work in the creative industry and highlight the philanthropic spirit of marketing and communication professionals around the world.  This year’s competition attracted more than 6,000 entries from across the United States, Canada and 30 other countries.

Celebrating 100 Years of Innovation—and a National Award for Excellence in Marketing

Explore the full case study and see how strategic storytelling can power meaningful results: Battery Council International – Centennial Campaign