Activated Growth Wins Platinum Viddy Award for Engaging Non-Profit Video
Videos are captivating audiences everywhere and creating award-winning video results is what the team at Activated Growth is driven to provide for our clients. A recent project was not only a Platinum Viddy Award winner, but more importantly, an effective communication tool to promote our client’s commitment to providing the highest standards in lead battery recycling to their audience.
Capture Attention to Educate Your Audience
The Association of Battery Recyclers (ABR) needed a way to visually communicate their unique story. Most people were unfamiliar with the non-profit association and the sustainability impact member companies provide through the process of responsible recycling. It was important to clearly communicate the essential role battery recyclers play in powering our everyday lives within their marketing communications efforts.
Key Deliverables
- Strategy and Consulting
- Key Messaging
- Content Development
- Creative Design
- Video Production
- Video Editing
Market Success
The team at Activated Growth understood the needs of ABR to tell a unique story about a topic that was not completely understood and would also require educating their audience. By incorporating video into ABR’s marketing mix it would be a very powerful tool and especially beneficial when trying to educate their audience.
“High quality video is an effective way to communicate a consistent message and in this case by using video it created a product that could be leveraged and shared by member companies” said Michele Leach, president of Activated Growth.
A short form 2-minute video was created to capture the attention of viewers and educates them on the importance of the association and member companies’ essential role in ensuring lead batteries are recycled to create a sustainable future.
“We’re excited to use this video to communicate our unique story visually,” said Rick Leiby, president of ABR.
If your business or organization needs an engaging video to capture your audience, contact Activated Growth. We can help you create award winning results with your marketing.
About Viddy Awards
Viddy recognizes excellence in the way video is created, produced, and delivered. The Viddy Awards is one of the most respected awards programs in the video industry which is administered and judged by the Association of Marketing and Communication Professionals.