AG Provides PR Support for HFI in Certified Transitional Organic Farming

Consumer access to organic foods and grower access to food processers is about to get easier. Activated Growth worked with Healthy Food Ingredients (HFI) to develop a press release and internal talking points for the announcement of their Certified Transitional certification and partnership with Kashi on the first consumer product (a new breakfast cereal) made with a Certified Transitional ingredient.

Communicating their value to the market and proactively telling their story is a key component of the HFI marketing plan. Crafting poignant messaging to target key audiences and capture their attention is part of the strategic approach to demonstrate HFI’s credibility and relevance in their industry. Something good is growing.