Background
The Thomas Irvine Dodge Nature Center is an environmental education and habitat restoration organization located on 462 acres in St. Paul, MN. Getting people to engage with nature and visit the Center in today’s busy world is a challenging proposition. As a non-profit company with limited marketing and advertising funds, Dodge Nature Center needed a marketing roadmap with strong strategic focus and prioritized initiatives.
Challenge
Develop a strategic marketing plan to guide center employees and volunteers in their marketing initiatives.
Solution
Activated Growth conducted a multiphase approach that included market research, employee interviews, constituent data analysis and voice of the customer to gain a clear understanding of the target market. With insight into the audience, organization and the competitive landscape, Activated Growth developed and prioritized engagement recommendations to grow awareness and understanding of the Center’s offerings.
Work Included
- Marketing Consulting and Strategic Planning – Strategic planning, data analytics, marketing prioritization.
- Branding – Brand updates, color palette and tagline development.
- Public Relations – Media relations plan.
- Marketing Materials – Infographic.
Results
Dodge Nature Center is armed with a newfound understanding of the opportunities to increase awareness with its target audiences. It also has tactics and tools, such as a powerful, new tagline and dynamic infographic piece, to help educate employees, volunteers and visitors on DNC’s unique benefits. DNC was able to implement business strategies that were actionable and immediately measurable. Social media followers increased by almost 20% in the first six months.
