Challenge
Increase event participation in a very competitive, niche race industry.
Solution
Activated Growth performed an analysis on past participants to better understand them and how returned to race in the following years. With that insight, we developed marketing and PR recommendations and helped manage the successful implementation in coordination with the WRTC marketing team.
Work Included
- Brand Management and Refinements
- Data Analytics and Insight
- Advertising Planning and Management
- Public Relations – Strategy, content development and management.
- Email Planning and Execution
- Event Listing Management
- Media Engagement
- Marketing Materials – Infographic, postcards.
- Video Strategy and Development – Strategy, design and scripting.
- Partner Management
Results
Activated Growth provided marketing and PR support for three consecutive years, with consistent growth: year one had a 25% increase; year two had a 14% increase. Year three had over 18% growth.
