Background
Gopher Resource is a 76-year-old national environmental solutions provider and industry leader. It wanted to strengthen its brand and grow awareness of its positive environmental impact. In a complex and highly regulated industry, management saw an opportunity to increase visibility in proactive, strategic ways.
Challenge
Grow awareness of Gopher Resource – what it does and the value it provides – to increase positive perception of its brand, especially within its immediate communities.
Solution
Activated Growth gained insight from internal and external key stakeholders. We then developed a strategic plan to refine and promote the brand by establishing clear and consistent marketing messaging and materials – online and offline, internally and externally.
Work Included
- Brand Guidelines – Identity development and brand management.
- Website Redesign – Strategic planning, design, copywriting, development and project management.
- Social Media – Social strategy, content development and social media management.
- Ad Development – Design, development and placement.
- Marketing Materials – Brochures, event signage/displays, posters, fact sheets and more.
- Event Marketing – Exhibit graphics, giveaway items, booth materials.
- Public Relations – Press releases, media relations, media monitoring, crisis management plans.
- Marketing Consulting – Strategic planning for internal and external audiences.
Results
We used a multi-tactic approach to reinforce a strong brand, backed by awareness marketing and advertising that communicates Gopher Resource’s commitment to the community and the environment. We also developed an industry-leading website that has noticeably boosted website metrics across the board: visitors, page views, pages per session, visitor duration and more.
