Food Supplier Brand Overhaul Wins Gold Award
The Association of Marketing and Communications Professionals (AMCP) has presented Activated Growth with a MarCom Gold Award. AG won for the caliber of its work in the holistic brand overhaul of HFI, a global healthy food ingredient supplier.
AG’s foremost charge was to unite HFI’s four separate legacy brands under the HFI umbrella. Our process included clarifying and understanding HFI’s target audiences; defining its brand attributes; crafting its key messaging and visual identity; and applying that knowledge to a holistic brand overhaul and the creation of new marketing materials.