When Healthy Food Ingredients (HFI) was ready to name and market their latest advancement in food safety, they turned to their trusted partner Activated Growth. Leveraging our knowledge and understanding of HFI’s target audience and their food safety needs, we went to work utilizing our strategic naming process. The team started out with insight gathering including a competitive assessment. We then explored a variety of strategic directions that each aligned and complimented the overall HFI brand, but clearly communicated the value and differentiation of this innovative micro-reduction process. With the final name approved and trademarked, it’s exciting to see IntegriPureTM in market.
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