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Activated Growth Wins Gold Creative Award for Design of Food Industry Website

Exciting news! The Association of Marketing and Communications Professionals (AMCP) has presented Activated Growth with a 2017 Hermes Gold Creative Award. AG won for the caliber of its work in redesigning the Healthy Food Ingredients (HFI) website. The overhaul was just one element of AG’s larger role in the recent strategic rebranding of the global ingredient supplier.

“We set out to exceed our clients’ goals, not necessarily win awards. When we can accomplish both, it’s a great honor,” said Michele Leach, AG founder and president, who led the HFI account services and creative team.

Website Design for Leading Food Industry Company 

Healthy Food Ingredients (HFI) is a growing family of specialty ingredient brands that deliver safe, healthy, premium-quality ingredients to food manufacturers globally. With HFI’s latest acquisition and continued growth, they needed an updated, holistic website that demonstrated their leadership in the food industry. As a result, they partnered with Activated Growth.

Project Scope

Deliverables for the food industry website included:

  • Business Strategy and Marketing Consulting
  • Website Requirement Planning and Site Mapping
  • User Experience and Creative Design
  • Content Development
  • Website Development, Hosting and Management

Making Healthier Happen

Click here to read the full case study on Activated Growth’s work with HFI.  And, click here to see the winning food industry HFI website.

About Hermes Creative Awards

Hermes Creative Awards, whose motto is “Honoring the Messengers and Creators of Traditional and Emerging Media,” is an international competition for creative professionals. It honors those involved in the concept, writing and design of traditional materials and programs, and emerging technologies. As the industry’s preeminent third-party evaluator of creative work, AMCP has judged over 200,000 entries since its formation in 1994.

AMCP selects winners within three main categories – Print Media, Public Relations/Communications and Electronic/Social/Interactive Media – and several subcategories. Entries are judged based on creativity and scope. AG won in the Business-to-Business subcategory.


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