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Want to Reach Millennials? Master What Makes Them Tick

Today’s marketers are highly motivated to reach millennials ages 18 to 34, and rightly so. They’re a diverse group with enormous buying power. But harnessing those dollars requires a marketer to understand generational nuances.

Molly Holper, Activated Growth’s millennial intern, shares her insight. “Millennials want to feel a personal connection with a brand. I suggest marketers listen to us, appeal to our values, and meet us where we are.” She recommends this spot-on reading: “3 Essential Tips for Marketing to Millennials.”

Read the full article from Entrepreneur here.