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website redesign wins horizon award

Strategic Website Redesign Wins Activated Growth a Silver at 18th Annual Horizon Interactive Awards Competition

At Activated Growth, our greatest moments are producing client results like these. Our recent website redesign and rebuild of George Dental’s website showed a year-over-year 40% increase in organic search traffic. In addition, users stayed on the site longer than ever.

There’s other good news, too. The Horizon Interactive Awards Competition has announced that Activated Growth has won a 2019 Silver Horizon Award. Activated Growth won for the design and development of George Dental’s engaging website that brought its brand to life.

“We’re honored to be among the ‘best of the best’ on an international stage. But we’re most excited about the great results and feedback George Dental received. The website truly differentiated George Dental’s practice and engaged visitors,” said Michele Leach, AG founder and president. Michele led the project’s account services and creative team.

Winners of the Horizon Award are recognized worldwide as the top designers and developers of interactive media solutions. Activated Growth won in the Web Sites Category. Judging is based on UX (user experience) and design, creativity, technical, message and effectiveness. The 2019 competition saw nearly 800 entries in several categories from around the world.

For George Dental, a website redesign was essential as it prepared to acquire another private practice. The clinic wanted to better convey its mission to provide premium dental services. As a result, Activated Growth stepped in with a strategic website development plan that included a multi-channel brand-awareness launch.

Project Scope

Deliverables included:

  • Business Strategy and Marketing Consulting
  • Website Requirement Planning and Site Mapping
  • User Experience and Creative Design
  • Content Development
  • Website Development, Hosting and Management
  • SEO Strategy and Implementation

As a result of the website redesign, George Dental saw above-average patient growth. Most importantly, the clinic’s goal for a smooth patient experience through the acquisition was achieved.

“We’re thrilled that our collaboration with George Dental successfully positioned the clinic for its next iteration as a market leader and eventual acquisition of both clinics by a large dental brand,” Leach said, who directed readers to the full case study.

If you want stronger results in website SEO, increased customer or patient acquisition and user engagement, Activated Growth is ready. Contact us.