Activated Growth Wins Platinum Marketing Award for Aris Clinic Rebranding
We love when great partnerships take flight – and win awards. That why we’re delighted to announce that our recent rebranding for Aris Clinic has earned a 2019 Hermes Platinum Award from the Association of Marketing and Communications Professionals (AMCP).
Activated Growth (AG) won for breathing new life into the clinic’s brand at a timely moment. Aris Clinic is a private pediatric behavioral health clinic that serves kids, adults and families struggling with mental health issues. As the demand for its critical services increased, the clinic prepared to open a newly built second location in a beautiful, nature setting. But first, the clinic’s founder wanted to create a fresh, lighter look and messaging that better aligned with her team’s passion: Empowering healing and hope.
Using our strategic methodology, we met with internal stakeholders to gain strategic business insights and did a deep review of the competitive landscape and marketplace needs. We then refocused the clinic’s key messages to each of its target markets.
The deliverables included:
- Marketing, Public Relations and Creative Consulting
- Brand Identity – brand attributes and values
- Visual Branding – new logo, color palette and tagline
- Brand Management – brand guidelines and assets
- Marketing Materials – updated website, print materials and ads with new branding
- Interior Signage and Client Notifications – in clinics and online
- Public Relations – press materials, media relations, client interview preparation
- Grand Opening – ribbon cutting remarks preparations and event assistance
The dynamic collaboration between Aris Clinic and Activated Growth lead to a strategically aligned and exciting new brand and the successful launch of the second location, said Michele Leach, AG founder and president, who led the project’s account services and creative team.
“It was, and continues to be, a great honor to help a client like Aris Clinic who is doing such incredibly important work. Their new brand truly reflects their passion.”
Click here to see Aris Clinic marketing materials.
If your brand needs a refresh, Activated Growth is ready to help! Contact us.