Want to Reach Millennials? Master What Makes Them Tick

Today’s marketers are highly motivated to reach millennials ages 18 to 34, and rightly so. They’re a diverse group with enormous buying power. But harnessing those dollars requires a marketer to understand generational nuances. Molly Holper, Activated Growth’s millennial intern, shares her insight. “Millennials want to feel a personal connection…

Food industry website award banner

Activated Growth Wins Gold Creative Award for Design of Food Industry Website

Exciting news! The Association of Marketing and Communications Professionals (AMCP) has presented Activated Growth with a 2017 Hermes Gold Creative Award. AG won for the caliber of its work in redesigning the Healthy Food Ingredients (HFI) website. The overhaul was just one element of AG’s larger role in the recent…

Latest Branding Efforts: Activated Growth Helps Name Innovative Food Safety Process

When Healthy Food Ingredients (HFI) was ready to name and market their latest advancement in food safety, they turned to their trusted partner Activated Growth. Leveraging our knowledge and understanding of HFI’s target audience and their food safety needs, we went to work utilizing our strategic naming process. The team…

AG Helps Battery Council International Establish Narrative and Key Messaging

Battery Council International (BCI) is a trade association for the lead battery industry. To grow awareness of the essential nature, safety, reliability and innovations of lead batteries and the unprecedented recycling rate, BCI partnered with Activated Growth. We began by providing strategic support on their messaging and consulting on campaign…

AG Welcomes Communications Student, Molly Holper, as Our New Intern

We are pleased to introduce Molly Holper to our team at Activated Growth as an intern. Molly will be entering her senior year at the University of Wisconsin-Stout studying Professional Communication and Emerging Media with a concentration in journalism and an applied field in social media marketing. Molly’s experience with…

AG Partners with West Lakes Dentistry to Refine Brand

Activated Growth is excited to be working with West Lakes Dentistry to refine their brand in preparations for some exciting announcements coming up. As a first step, we’re focused on defining their mission, vision and values that will set the foundation for the brand. From there, we’ll be working on…

AG Welcomes Advertising Student, Becca Peterson, as Our New Intern

We would like to welcome Becca Peterson as an Intern at Activated Growth. As a student at Marquette University studying Advertising with a double minor in Public Relations and Digital Media, Becca is eager to to apply her studies to real-world scenarios and clients. Becca has strong interests in strategic…

AG Launches New, Engaging Website for the Association of Battery Recyclers

To reinforce their brand and provide a better user experience, the Association of Battery Recyclers (ABR) partnered with Activated Growth to redesign and update their website. We followed our strategic methodology which focuses on understanding the primary target audiences and their needs, then applied that insight to drive the design…

Public Relations: Why It Matters

By Stacia Goodman Ask 100 people to define public relations and you’ll most likely get 100 different answers. Someone is sure to think it’s just a fancy, fast-talking “handler,” shepherding Hollywood starlets to glitzy media interviews. Yes, that is public relations (actually, a subset called media relations), but there’s much…

AG Refreshes Carlson Commercial Website with New Branding

Activated Growth was excited to partner with Carlson Commercial to update their website and align to their new branding. With our passion for creating meaningful experiences and audience engagement, Carlson Commercial turned to our team of experts. Carlson Commercial has a unique culture and a great story to tell. Bringing…

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